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adidas

Style that connects

Alida channels her big brother Jessy when flexing the latest adicolor looks.

Red · Pants · Originals

 
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Defining connection through style

The latest adicolor collection celebrates the connections that make us. Mehdi was raised by his mom Naima, originally from Morocco, who did "everything" for him growing up. He's grateful for her honesty and how she's always challenging him to be a better person – for himself and for others.

"I'm proud Mehdi is so open-minded. Whatever nationality or type of person, we don't judge others."

Naima