PRIVACY NOTICE

UPDATED: 2022-03-01

This Privacy Notice tells you how we collect and process the information from which you can be identified directly or indirectly ("Personal Data") when you create and register a membership account and become an adiClub member.

Adidas is responsible for protecting your Personal Data and complying with the EU General Data Protection Regulation ("GDPR") and national legislation governing the use of your Personal Data, including but not limited to Turkish Personal Data Protection Law no. 6698 (''Turkish Data Protection Law''). At first hand, your personal data shall be collected by Adidas Spor Malzemeleri Satış ve Pazarlama A.Ş. ("adidas") acting as data controller from Turkish Personal Data Protection Law perspective and such personal data shall be transferred to other adidas entities and they jointly determine how your Personal Data is used by adidas for the purposes identified in the adidas Privacy Notice (“Joint Controllers”).

  • Adidas Spor Malzemeleri Satiş Ve Pazarlama A.Ş. - Rönesans Biz Plaza Mecidiyeköy Mah. Oğuz Sok. No. 4 Şişli/İstanbul
  • adidas AG - Adi-Dassler Str. 1, 91074 Herzogenaurach, Germany (”adidas AG”)
  • adidas Business Services B.V. - Atlas Arena, Hoogoorddreef 9a 1101 BA Amsterdam ZO, Netherlands
  • adidas (UK) Limited - Pepper Road, Hazel Grove, The adidas Centre, Stockport, Cheshire, SK7 5SA, England (“Local Selling Entity”)

adiClub Membership Administration

This section applies when you create and register a membership account and become an adiClub member.

adidas collects and uses your adiClub membership Personal Data for the purposes of:

  1. Compliance with Membership Terms and Conditions; and
  2. Profiling for Personalised Content, Experience, Business & Marketing Analytics and Targeted Marketing Messages.

1. Compliance with Membership Terms and Conditions

PROCESSING

When you apply and create a membership account, we collect and use your Personal Data to administer your account and comply with the adiClub Terms and Conditions.

This includes the following:

  1. collecting, storing, and processing the Personal Data you provided in the registration form to create a membership profile and account for you;
  2. assigning a membership ID to your profile and account and using the membership ID along with other Identity Information you provided to identify you;
  3. enabling your membership account details to be used as your adidas “Global Credential” for accessing all adidas brand domains and apps;
  4. displaying your current membership status, including your profile information, level, points, and other relevant information in all adidas domains and apps;
  5. sending you membership administration messages via email including messages about your account status (level up and/or down), management (rewards unlocked for you and how to retrieve them) and maintenance requests (for example, password reset);
  6. sending you membership administration messages via push notification in adidas apps about your account status (level up and/or down), and management (rewards unlocked for you) and maintenance requests (for example, password reset) - you can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your membership;
  7. verifying and using your profile and account information for the purpose of participating in member-exclusive challenges and/or raffles - this will also include sharing your contact details with partners who support us with administering the raffles especially in the case where you have won a prize;
  8. calculating your club points to provide you rewards - this will include sharing your data with partners who support us with administering the reward, where the reward may be provided via a partner or exclusively by the partner;
  9. updating your point status once you have used points to redeem awards;
  10. keeping track of your redemption activity and history;
  11. providing you access to special offers and promotions;
  12. sending you invitations to exclusive events;
  13. allowing you access to limited edition products;
  14. providing you adidas running and training Basic Features (subject to change) as part of membership offering;
  15. providing you access to adidas running and training Premium Features offered as a reward of membership in accordance with membership Terms and Conditions;
  16. providing you access to adidas running and training Premium Features via a subscription purchased from runtastic GmbH;
  17. storing your shipping address and payment details to shorten check-out time online and in the app;
  18. storing your complete order history so you can access it at any time;
  19. allowing you to track your order delivery from your account;
  20. accessing your membership profile and providing you services and support – including updating your account information following your instructions, providing you with support and answer your queries about your account, your purchases, technical support for using our apps, supporting you with your privacy queries - when you contact adidas through various communication channels using your membership ID and profile;
  21. storing all Personal Data we collect from you directly or indirectly that has been identified via your membership ID or email with your membership profile, including details you may have shared at a adidas brand retail store and outlet and participating adidas franchised stores to enable for the purposes of calculating points and levels to enable all the points listed above; and
  22. sharing Membership Administration Information with adiClub Partners and receiving data from adiClub partners for the purpose of Earning Points and Rewards as specified in the Terms and Conditions – is strictly based on your explicit consent at the time where the data is collected by adiClub Partners; if you wish to stop sharing data with the adiClub Partner or with adidas, you can withdraw your consent at any time.

LEGAL BASIS

Performance of Contract (PROCESSING: a – u)

Consent (PROCESSING: v)

CATEGORIES OF PERSONAL DATA

Membership Administration Information

Identity Information

Contact Information

Browsing Information

Mobile Device Information

Correspondence

Image and Recordings (when available to adidas)

Personal Opinion (when available to adidas)

Measurements (when available to adidas)

Payment, Purchase and Transaction Information (when available to adidas)

Social Media Interaction and Activity (when available to adidas)

Fitness Activity Information (when available to adidas)

Behavioural and Preference Information (when available to adidas)

RETENTION PERIOD

Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.

CATEGORIES OF RECIPIENTS

adidas AG Subsidiaries and Affiliates

Prospective Buyers and Investors

Business Consulting Service Providers

Data Analytics Solution Providers

adiClub Partners

2. Profiling for Personalised Content, Experience, Business & Marketing Analytics and Targeted Marketing Messages

PROCESSING

We use your Personal Data to create personalised content for you and make sure we interact with you in a manner that you are more likely to keep and maintain your membership, respond to our targeted marketing messages, and to continue purchase adidas products and use adidas platforms.

This includes the following:

  1. sending you personalised email messages about how to gain club points or retain your level including promotional messages about adidas products, services and lifestyle recommendations - you can unsubscribe from this message at any time by using the “Unsubscribe” function in the message;
  2. sending you push notification via adidas apps about how to gain club points or retain your level including promotional messages about adidas products, services, and fitness and lifestyle recommendations - you can switch off push notifications at any time using “Settings” in your mobile devices. However, you may still receive email messages which you can unsubscribe directly in the email messages;
  3. tracking and monitoring your online browsing behaviour (if you have logged in and accepted our use of certain tracking technologies on the website and in our apps including using Cookies, Pixels, Tags);
  4. storing all Personal Data we collect from you directly or indirectly that has been identified via your membership ID or email with your membership profile, including details you may have shared at a adidas brand retail store and outlet and participating adidas franchised stores to enable for the purposes of calculating points and levels, and using them to enrich your membership profile as detailed below; and
  5. analysing and assessing all Personal Data we collect from you directly or indirectly that has been identified via your membership ID or email with your membership profile, including details you may have shared at a adidas brand retail store and outlet and participating adidas franchised stores. More specifically, this includes using your Personal Data in the following ways:

  • PROFILING (AUDIENCE MANAGEMENT)

    We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to establish a personalised interaction with you that is based on our past interaction, and other information we can use to infer your likes and dislikes. We use audience management technologies to ensure the right messages and information reach you at the right moment through the right channel. This includes sending you marketing messages of deals and products or addressing you across digital media through ads on adidas brand platforms. The level of personalisation depends on the permission you have provided to us.

  • MARKETING ANALYTICS

    We use your data for different analytical purposes to better understand:

    1. how you browse and use our platforms;
    2. which products you are interested in;
    3. which features of our products and platforms you like;
    4. the quality of our services including customer service, marketing and advertising campaigns addressed to you, and your reaction to these services;
    5. our product and website design;
    6. and whether overall user experience worked for you or not.

    We use this analysis to improve the relevance of our marketing communication to you and the quality of our personalisation experience across our channels and platforms.

  • DATA ENRICHMENT

    We create a single, unified consumer profile of you by matching all personal data which you can be identified. This includes personal data we collected directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels.

  • IMPROVE DATA MODELS

    We use data science and your profile and personal data to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, preference and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference.

LEGAL BASIS

Legitimate Interest

You have the right to object to our legitimate interest at any time. >

CATEGORIES OF PERSONAL DATA

Membership Administration Information

Identity Information

Contact Information

Browsing Information

Mobile Device Information

Correspondence

Image and Recordings (when available to adidas)

Personal Opinion (when available to adidas)

Measurements (when available to adidas)

Payment, Purchase and Transaction Information (when available to adidas)

Social Media Interaction and Activity (when available to adidas)

Fitness Activity Information (when available to adidas)

Behavioural and Preference Information (when available to adidas)

RETENTION PERIOD

Duration of membership and for as long as you do not object to our legitimate interest by deleting your Personal Data.

CATEGORIES OF RECIPIENTS

adidas AG Subsidiaries and Affiliates

Prospective Buyers and Investors

Business Consulting Service Providers

Data Analytics Solution Providers

Email Marketing Support Providers

adiClub PartnersEmail Marketing Support Providers

IT Cloud Solution Providers

3. Comply with Legal Obligations

3.1. Legal Obligation - Cooperation With Law Enforcement And Regulatory Authorities (Including Courts)

PROCESSING

When we are legally required to provide your Personal Data for national and public security reasons, crime prevention, investigation and prosecution, anti-money laundering, judicial proceedings, protection of other individuals’ rights and freedoms, and enforcement of civil claims, we will provide information as requested by the authorities or parties once we are satisfied that the request is mandated by law. We may not be able to notify you if it is against the law to do so.

LEGAL BASIS

Legal Obligation

CATEGORIES OF PERSONAL DATA

All Categories of Personal Data as requested by the enforcement authority.

RETENTION PERIOD

For as long as required by law.

CATEGORIES OF RECIPIENTS

adidas Data Controllers

adidas AG Subsidiaries and Affiliates

Local and national government authorities, including tax authorities

Local and national law enforcement agencies

Local and national judiciary

3.2. Evidence - Contract Dispute and/or Legal Compliance

PROCESSING

We need to keep evidence in case of any contractual dispute, or to defend ourselves in case of any investigatory audits or privacy compliance disputes and complaints, including how we have handled your individual rights.

LEGAL BASIS

Legal Obligation

CATEGORIES OF PERSONAL DATA

All Categories of Personal Data as required to be used as evidence

RETENTION PERIOD

Statutory Limitation period depending on the contractual period and/or the legal requirement

CATEGORIES OF RECIPIENTS

adidas AG Subsidiaries and Affiliates

YOUR RIGHTS

  • Learn whether your Personal Data are processed or not and Get a copy of your Personal Data

    You have the right to obtain a copy of your Personal Data, if it does not have negative effect on other people.

  • Access to information about your Personal Data

  • You have the right to know whether or not we use your Personal Data, as well as the following information:

    1. why we have your Personal Data;
    2. what categories of data we have;
    3. what we do with your Personal Data;
    4. who has access to your Personal Data (and where they are);
    5. where your Personal Data might be transferred to;
    6. how long we are keeping your Personal Data;
    7. if you didn’t provide your Personal Data directly to us, how did we get them;
    8. your rights under applicable laws and the possibility to restrict processing; and
    9. if we use your Personal Data for any automated decision-making; and
    10. in some cases, you have the right to know how our automated decision-making works, if the decision significantly affects you.
  • Learn the purpose of the processing of your Personal Data and whether these Personal Data are used in compliance with the purpose and Make sure your Personal Data are correct

    You have the right to make sure we are using the accurate details about you.

  • Delete your Personal Data

    You have the right to ask us to delete your Personal Data if:

    1. we no longer need it for a specific purpose, for example, a contract or a legal requirement; or
    2. you withdraw the consent you provided if we asked for your consent when we collected your Personal Data; or
    3. if you object to our use of your Personal Data based on legitimate interests we have identified, including direct marketing activities, unless we can demonstrate the compelling need of the legitimate interests.
  • Restrict how we use your Personal Data

    You have the right to stop us from doing certain things to your Personal Data when:

    1. you don’t think we are using the right Personal Data;
    2. you don't want us to delete your Personal Data, but you also don't think we are complying with the law;
    3. you want to make a legal complaint against us, but we want to delete the data; or
    4. you challenge our explanation of our use based on a "legitimate interest". When you successfully restrict how we use your Personal Data, we will only use your Personal Data with your consent, or unless it is required by law.
  • Obtain a portable file so you can share it with another company

    You have the right to obtain a portable file that contains the Personal Data you provided to us where the legal basis is either consent or the performance of contract. The file will provide you with the Personal Data you actively and knowingly provided to us, including data passively obtained by us when you use our service or products.

  • Withdraw your consent

    When we use your Personal Data based on your consent, you have the right to change your mind and withdraw your consent at any time.

  • Object when we process your Personal Data based on “Legitimate Interest” or to object to the occurrence of a result against yourself by analysing the data processed solely through automated systems

    When we process your Personal Data based on “Legitimate Interest” as specified in this Privacy Notice, you may have the right to disagree and stop us from processing your Personal Data for this purpose. We may have compelling reasons, though, to continue processing your Personal Data even in the light of your objection. In such cases we will provide you with our rationale. We will respect and implement your objection in any case where it is related to direct marketing purposes.

  • Challenge the decision generated by our automated decision-making process

    When we use automated decision-making tools or processes that lead to an outcome which produces a legal effect (such as Payment Fraud Detection), you have the right to understand the logic involved, the significance and possible consequences of this process. You also have the right to request human intervention, especially when this is used to conclude a contract with us. You can challenge our decision by expressing your opinion.

  • File a complaint with your local data protection supervisory authority (i.e. Personal Data Protection Authority) and to claim compensation for the damage arising from the unlawful processing of your data

    If you are not happy with how we have handled your Personal Data, or how we have responded to your rights provided here, you have the right to make a complaint against us with your local data protection supervisory authority.

WHAT DOES ADIDAS DO WHEN WE TRANSFER YOUR PERSONAL DATA OUTSIDE OF TURKEY?

Depending on the Personal Data processing activity, your Personal Data is shared with different “Categories of Recipients” in Turkey and abroad as listed above. Where the recipient is located outside Turkey, we have implemented necessary measures such as collecting of your explicit consents for the cross border data transfers.

HOW DO WE SECURE YOUR PERSONAL DATA?

We implement appropriate technical and organisational measures to address the risks corresponding to our use of your Personal Data, including loss, alteration, or unauthorised access to your Personal Data, and empowering you to exercise your rights. We require our service providers to do the same through contractual agreements. However, you should be aware that any transmission of your Personal Data through the internet is at your own risk. We can only protect your Personal Data when we have it.

QUESTIONS, COMPLAINTS, AND SUPPORT – WHO AND HOW YOU CAN GET IN TOUCH WITH THE DATA CONTROLLER?

adidas Customer Service

ASK CUSTOMER SERVICE: www.adidas.com.tr

adidas Privacy Team

DataProtection@adidas.com

Adidas Spor Malzemeleri Satış ve Pazarlama A.Ş. - Rönesans Biz Plaza Mecidiyeköy

Mah. Oğuz Sok. No. 4 Şişli/İstanbul

Data Protection Supervisory Authorities

adidas Lead Supervisory Authority

Bayerisches Landesamt für
Datenschutzaufsicht (BayLDA)

poststelle@lda.bayern.de

+49 (0) 981 53 1300

Promenade 27

91522 Ansbach

Germany

https://www.lda.bayern.de/de/kontakt.html

Your Local Turkish Supervisory
Authority

Turkish Personal Data Protection
Authority

Nasuh Akar Mahallesi 1407.

Sok. No:4, 06520 Çankaya/Ankara

+90 312  216 50 00